Privacy policy

Thank you for visiting Lovrila.com (“Lovrila,” “we,” “our,” or “us”). Protecting your privacy is our priority. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. By accessing or using our website, you consent to the practices described below.


1 | Who We Are

Lovrila.com is a U.S.–based online retailer specializing in high-quality wigs and hairpieces. If you have questions about this Policy, contact us at [email protected].


2 | Information We Collect

Category Examples Purpose
Identifiers Name, postal address, email address, phone number, IP address Fulfill orders, customer service, fraud prevention
Commercial Information Products purchased, wish-list items, payment method (tokenized—no full card data stored) Order processing, returns, analytics
Internet/Device Data Browser type, device ID, referral URL, browsing actions on our site Site optimization, marketing, security
User-Generated Content Comments, reviews, uploaded photos Display on site, community engagement
Approximate Geolocation Derived from IP address Personalize content, comply with regional laws

3 | Comments

When visitors leave comments, we collect the data shown in the comment form, plus the commenter’s IP address and browser user-agent string to help with spam detection. An anonymized hash of your email may be sent to Gravatar to display an avatar after comment approval.


4 | Media

If you upload images, avoid embedding location data (EXIF GPS). Visitors can download and extract any location data from images displayed publicly.


5 | Cookies & Similar Technologies

We use cookies, pixels, and local storage to enhance your experience:

  • Comment Cookies – Remember your name/email for one year if you opt in.

  • Login Cookies – Keep you signed in for two days (or two weeks if you select “Remember Me”); cleared upon logout.

  • Preference Cookies – Store display choices for one year.

  • Analytics & Advertising Cookies – Help us understand traffic patterns and show relevant ads. You can disable cookies in your browser, but parts of the site may not function properly.


6 | Embedded Content

Articles on this site may include embedded content (e.g., videos). Embedded content behaves exactly as if you visited the other site and may collect data, use cookies, and track interactions.


7 | How We Use Your Information

  • Process and deliver your orders

  • Communicate with you about your purchase or account

  • Improve our website, products, and services

  • Detect, investigate, and prevent fraud or security incidents

  • Send marketing messages (with your opt-in consent where required)


8 | Sharing Your Information

We do not sell or rent personal data. We share it only with:

  1. Service Providers – Payment processors, shipping carriers, email-service platforms, and analytics partners who perform services on our behalf under confidentiality agreements.

  2. Legal Requirements – When required by law, court order, or to protect the rights and safety of Lovrila or others.

  3. Business Transfers – In connection with a merger, acquisition, or sale of all or part of our assets (subject to standard confidentiality protections).

If you request a password reset, your IP address is included in the reset email for security.


9 | Data Retention

  • Orders & Accounts: Retained as long as your account is active or as needed to provide services, comply with legal obligations, or resolve disputes.

  • Comments: Stored indefinitely so we can recognize and approve follow-ups automatically.


10 | Your Privacy Rights

Depending on where you live, you may have rights to:

Right Description How to Exercise
Access Request a copy of personal data we hold Email [email protected]
Delete Ask us to delete personal data (subject to legal exceptions) Same as above
Correct Update inaccurate information Log in or email us
Opt-Out of Sale/Sharing We do not sell data, but you may opt out of targeted ads Use “Cookie Settings” link
Limit Use of Sensitive Data We only process sensitive data with your consent Contact us

These rights are provided under U.S. state privacy laws such as the California Consumer Privacy Act/CPRA, Virginia VCDPA, Colorado CPA, Connecticut CTDPA, and similar legislation.

We will verify your request using reasonable methods (e.g., matching two or more data points).


11 | Data Transfer & Security

Your information may be processed in the United States and other jurisdictions with different data-protection standards. We employ administrative, technical, and physical safeguards—including TLS encryption, tokenized payments, and restricted access—to protect your data.


12 | Children’s Privacy

Lovrila.com is not directed to children under 13. We do not knowingly collect personal data from children. If you believe we have done so, please contact us to delete that information.


13 | Changes to This Policy

We may update this Policy periodically. Any changes will be posted here with a revised “Effective Date.” Continued use of the site after updates means you accept the changes.


14 | Contact Us

Lovrila Privacy Team

  • Email: [email protected]

  • Mailing Address: 1225 N California St, Stockton, CA 95202,United States

We value your trust and are committed to safeguarding your personal information.